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Cosmetic Preferences Vary by Region

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By: TOM BRANNA

Editor

Did you know that Hawaii is the only state to prefer red lipstick above all other shades? In honor of its sponsorship of this year’s Country Music Association Awards (CMAs), Mary Kay Cosmetics established Cosmetics of the Country, a study that investigated cosmetic preferences of U.S. women. Data collected from more than 700,000 Mary Kay independent beauty consultants have shown that in many areas of the U.S., trends and habits counter existing stereotypes about beauty in certain parts of the co...

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